Skopje, 20 April 2021
Coral Fuels DOOEL Skopje, a subsidiary of Coral S.A., has begun operating the first 2 retail stations under the Shell brand in N. Macedonia. The company is the official licensee for the Shell brands in North Macedonia.
The parent company, Coral S.A. (formerly Shell Hellas S.A.), has been operating in Greece since 1926. With approximately 750 retail stations operating under the Shell brand, the company has a market share that exceeds 23% and is a leader in the Greek market. Coral also holds the Shell license for the markets of Cyprus, Serbia and Croatia. The company aims to grow as a regional player in the Balkans providing top quality fuels and services under the Shell brand.
Coral Fuels is making a dynamic entry into the North Macedonian market, having secured a Shell brand licence through a long-term agreement. The agreement includes support and know-how transfer in relation to fuels, new technologies, service and marketing. In practice, all of the research and development on fuels taking place on a global level will be transferred through the retail stations to benefit the N. Macedonian consumers.
Coral Fuels aims to grow with targeted investments and development throughout the country with new centrally located retail stations through which it can provide quality service to its customers. Coral Fuels already operates 2 retail stations under the Shell brand in Smokvitsa, at the Friendship highway near the Greek border.
Kai-Uwe Witterstein, General Manager of Licensed Markets, Shell Mobility, said: "I am excited and proud that together with Coral we are bringing Shell-branded service stations to North Macedonia. We have achieved many successes with Coral in nearby markets, and we are pleased to continue growing with them through a brand licensing agreement for North Macedonia. This long-term agreement with Coral will provide the North Macedonian market with Shell's high-quality fuels and lubricants, excellent customer service, and a range of convenience products and services designed to meet the needs of busy motorists and other customers. I hope customers enjoy the experience of visiting a Shell-branded service station."
George Hatzopoulos, General Manager of Coral S.A., said, “We are pleased to be able to offer North Macedonian consumers top Shell fuels and global know-how in product and service development. Ongoing innovation together with the support of a robust Group of companies make for a unique partnership in our further growth.”
Available in all our retail stations are the leading differentiated Shell Fuelsave Unleaded 95 gasoline, V-Power unleaded 98-octane gasoline and Shell Fuelsave Diesel. Select convenience stores and other special consumer services will soon be launched on the market.
Eric Mano, Country Manager at Coral N.Macedonia, said: “Our retail stations are designed to the highest specifications to provide comprehensive solutions for drivers through ongoing innovation, respect for consumers and social responsibility.”